Privacy Policy

Betony Vernon by BV PARADISE S.R.L. (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

The data controller responsible for your personal information is:
BV PARADISE S.R.L – Italy
Email: bvparadise@legalmail.it

We may collect the following categories of personal data:

Information you provide:

• Name, email address, phone number

• Billing and shipping address

• Payment details (processed securely by third-party payment processors)

• Order history and customer service messages

• Information collected automatically

• IP address

• Browser type, device information, and usage data

• Cookies and similar technologies (see our Cookie Policy)

We process your personal data for the following purposes:

• To process and deliver your orders

• To provide customer service and communicate with you

• To manage your account and order history

• To send marketing emails (only with your explicit consent)

• To improve our website functionality and user experience

• To comply with legal obligations (VAT, invoicing, fraud prevention)

We process your data under the following legal bases:

• Contractual necessity: fulfilling your order

• Legitimate interests: improving our services, preventing fraud

• Legal obligation: tax, accounting, regulatory requirements

• Consent: for newsletters, marketing, and cookies where required

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Payment information is handled exclusively through secure third-party processors and never stored on our servers.

We may share your information with:

• Payment processors (e.g., PayPal)

• Shipping carriers (for order delivery)

• IT and website service providers

• Legal or regulatory authorities, when required

• We never sell or rent your personal information.
   

As an Italy-based business, your data may be processed within the EU/EEA. If we work with service providers outside the EU, we ensure compliance with GDPR through appropriate safeguards such as Standard Contractual Clauses.

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time (for marketing & cookies)
   

To exercise your rights, contact us at: bvparadise@legalmail.it

We retain your data only as long as necessary:

• Orders and invoices: 10 years (legal requirement)

• Customer accounts: until you request deletion

• Marketing emails: until you unsubscribe

• Analytics/cookies: according to our Cookie Policy

We retain your data only as long as necessary:

• Orders and invoices: 10 years (legal requirement)

• Customer accounts: until you request deletion

• Marketing emails: until you unsubscribe

• Analytics/cookies: according to our Cookie Policy

We use cookies to improve your experience, analyze traffic, and support website functionality. For more details, please refer to our Cookie Policy.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

For questions or data requests, please contact us at: bvparadise@legalmail.it